Sephora expands 'Clean at SEPHORA' global beauty certification

Clean at SEPHORA beauty industry ingredient transparency cosmetics product certification

Sephora has expanded its 'Clean at SEPHORA' program, a global initiative launched in April 2024 to help consumers identify beauty products that meet specific formulation standards. The program uses a seal to highlight brands that avoid certain controversial ingredients, often exceeding standard global regulatory requirements.

Developed over two years in collaboration with NGOs and a committee of independent experts, the initiative currently includes more than 170 brands worldwide, such as Fenty Skin, Glow Recipe, and Haus Labs. In the European market, the program is commercially significant, with over 40 participating brands accounting for more than 10% of total sales.

Entities

Sephora

Claims

What the coverage asserts, and how many sources carry each claim.

[● 2 SOURCES] More than 170 brands worldwide currently meet the 'Clean at SEPHORA' ingredient requirements. www.briefing.pt · marketeer.sapo.pt
[● 2 SOURCES] Sephora launched the 'Clean at SEPHORA' global seal in April 2024. www.briefing.pt · marketeer.sapo.pt
[● 2 SOURCES] The program was developed over two years in collaboration with independent experts and NGOs. www.briefing.pt · marketeer.sapo.pt
[● 2 SOURCES] The seal identifies products that avoid certain ingredients beyond global regulatory requirements. www.briefing.pt · marketeer.sapo.pt
[● 2 SOURCES] In Europe, more than 40 brands under the program generate over 10% of total sales. www.briefing.pt · marketeer.sapo.pt

Sources

A Sephora revela a campanha “Clean at Sephora” - Briefing: Todas as notícias sobre os negócios do Marketing e da Publicidade [www.briefing.pt]

17 days ago

Sephora lança selo que promete mudar a forma como escolhemos os produtos de beleza [marketeer.sapo.pt]

17 days ago