Sephora showcases 2026 beauty trends at The Exchange TRX

The House of Sephora 2026 event was held at The Exchange TRX from 14 to 16 August, showcasing upcoming beauty trends and new product launches in Malaysia. The event highlighted shifts toward skin-barrier care, Korean beauty, and advanced hair repair technologies.

A major highlight of the showcase was the announcement of the Malaysian debut of Olive Young x Sephora, scheduled to arrive on 2 September. Other notable brands featured included Aestura, FULLY, SHAISHAISHAI, and K18.

Featured product highlights included Tarte CC Color-Correcting Tinted Serum, Charlotte Tilbury Airbrush Flawless Blur Loose Powder, and Caudalie Resveratrol-Lift Instant Firming Serum. Skincare trends emphasized hydration and barrier support, with products such as the Laneige Balance Mode Shine Control Weightless Moisturiser and Aestura Atobarrier360 Cream taking center stage.