Serasa launches campaign with 80 million coupons for debt negotiation

Serasa has launched the “Todo Mundo Ama Cupons” campaign, featuring American actress Tichina Arnold, to provide over 80 million discount offers aimed at helping consumers negotiate debts through the Serasa Limpa Nome platform. In the state of Tocantins alone, more than 147,000 consumers have access to 495,000 specific offers for debt settlement.

A study conducted by Serasa in partnership with Instituto Opinion Box highlights the importance of coupons in Brazil. The research shows that 36% of consumers use coupons at least once a month, and 70% report monthly savings. Among coupon users, 69% cite direct financial savings as their primary motivation, with 53% saving more than R$ 50 per month.

The data also indicates that coupons significantly influence purchasing decisions: 80% of respondents say coupons affect where they shop, and 64% admit to making unplanned purchases due to available discounts. Additionally, 73% of consumers have abandoned a purchase because they could not find a valid coupon at checkout.