Serasa launches nationwide debt renegotiation campaign with up to 99% discounts

Serasa has launched a major debt renegotiation campaign in partnership with Mercado Pago and over 2,000 companies. The initiative, titled ‘Todo Mundo Ama Cupom em Dobro’, offers discounts of up to 99% on various debts, including credit cards, retail, and essential services like water and electricity. The campaign provides up to 8.7 million eligible debts nationwide, with over 1.6 million consumers potentially qualifying for the maximum discount. Additionally, consumers who settle debts in full using the campaign coupon can receive extra coupons worth up to R$ 500 for use on Mercado Livre.

Simultaneously, regional consumer protection agencies (Procon) are organizing local debt settlement events across Brazil. In Natal, a three-day fair is being held at Shopping Estação to facilitate direct negotiations between consumers and service providers. In Arraial do Cabo, a state-led initiative will allow residents to negotiate with utility companies and telecommunications providers both in person and via WhatsApp.

In Mato Grosso, Procon representatives are meeting in Primavera do Leste to discuss consumer defense strategies, including addressing the impact of online betting on mental health and the challenges of consumer over-indebtedness. These efforts come amid high levels of indebtedness in Brazil, with Serasa reporting approximately 83.9 million people currently in debt.