Serbia internet connectivity reaches 91.2% of households

According to research by the Republic Statistical Office (RZS), 91.2% of households in Serbia have an internet connection, representing a 1.1 percentage point increase compared to 2025. Connectivity is highest in Belgrade at 95.3%, followed by the Vojvodina region at 89.9%, the Šumadija and Western Serbia region at 89.8%, and the Southern and Eastern Serbia region at 88.9%.

While internet access has grown, computer ownership has declined. Currently, 68.7% of households own a computer, a decrease of three percentage points from the previous year. Regarding digital behavior, 91.8% of individuals have used the internet, while 4.6% have never used it. Additionally, over 86% of the internet-using population maintains a social media account.

In the business sector, 100% of Serbian enterprises use the internet for business purposes, and 85.8% maintain a website. During 2025, 28.8% of domestic companies sold products or services online. The study followed Eurostat methodology, surveying 2,800 households and individuals, as well as 1,693 enterprises with 10 or more employees.