Serbia introduces stricter fruit content standards for jams

The Serbian Ministry of Agriculture has introduced a new regulation regarding the quality of fruit jams, jellies, marmalades, preserves, and sweetened chestnut puree. The primary objective is to increase the minimum fruit content in these products and provide clearer definitions to improve consumer information.

Under the new rules, the minimum amount of fruit pulp or puree required for one kilogram of standard jam will increase from 350 grams to 450 grams. For ‘extra’ jam, the requirement rises from 450 grams to 500 grams per kilogram. Specific fruit types, such as red and black currant, rosehip, and quince, will have a minimum requirement of 350 grams per kilogram, while ginger and passion fruit will have different thresholds.

The regulation also refines product terminology. Marmalade will be specifically defined as a product made from citrus fruits. For preserves (pekmez), added sugar must not exceed 25 percent of the total fruit quantity.

While the regulation officially entered into force in October 2026, its application is delayed until January 1, 2028, to allow manufacturers time to adjust production. Products manufactured under previous standards may continue to be sold until June 30, 2028.