Seres Group to lead AITO brand operations as Huawei shifts to technical empowerment

Seres Group and Huawei have transitioned to a new cooperation model regarding the AITO brand. Under this updated arrangement, Seres will take the lead in product definition, design, brand marketing, retail channels, and service systems, while Huawei shifts its role to providing technical empowerment.

Despite this shift in operational control, both companies emphasized that the partnership remains strong. AITO continues to be a core member of the HIMA (Harmony Intelligent Mobility Alliance) family. Seres also holds a 10% stake in Yinwang, a company that aggregates Huawei’s core intelligent vehicle technologies.

This strategic adjustment follows AITO’s growth to a million-vehicle scale and aims to allow Huawei to standardize its ecosystem across multiple brands. While some rumors suggested a complete withdrawal from Huawei stores, Seres clarified that certain Huawei and HIMA retail locations will continue to sell AITO vehicles.