Serie A launches True Data campaign to protect official statistics

Serie A has launched ‘True Data’, a new campaign designed to protect the commercial value of the league's official match statistics. These data assets are used for television broadcasts, analysis, and the construction of betting markets, particularly for live wagering.

The campaign aims to ensure that bookmakers and betting platforms utilize the official league feed rather than alternative providers, thereby securing revenue for the Lega Serie A. However, the campaign has faced criticism due to its marketing messaging. The slogan, ‘If the data is not official, your bet is less secure’, has been interpreted by some as an implicit promotion of gambling.

The controversy intensified on social media, where a Community Note appeared on X (formerly Twitter) regarding the post, reminding users that ‘gambling can cause pathological addiction’.