SEROS receives 276 mammography requests during breast cancer prevention campaign

The Social Security and Insurance Institute (ISSyS), through its SEROS health plan, has received 276 requests for mammograms within the first five days of its ‘Octubre Rosa’ breast cancer prevention campaign.

The requests come from women across 18 localities in the province. Under the new campaign slogan, ‘Prevenir está en tus manos’, SEROS is implementing a more active management model. Instead of merely providing coverage, the organization now uses a web portal where affiliates can request that SEROS directly coordinate and schedule their appointments at nearby diagnostic centers.

This shift in strategy follows an analysis of historical data from 2021 to 2025, which showed that mammography coverage among the target population remained stagnant at approximately 30%. The institute identified that simply having available providers and coverage was insufficient to overcome barriers such as procrastination, cultural factors, and emotional hurdles.