Seven-Eleven Japan launches seasonal Shine Muscat and cut fruit products

Seven-Eleven Japan is expanding its seasonal fruit lineup with the launch of several Seven Premium cut fruit products. The new offerings include seedless Shine Muscat grapes, which can be eaten with the skin, priced at 429 yen (tax included). Other additions to the series include cut pears, available from September 1, and cut kiwis, scheduled for release on September 29.

These products are designed for convenience, targeting consumers who want fresh fruit without the hassle of peeling or cutting. The Shine Muscat grapes are grown in regions with significant temperature fluctuations between day and night to enhance sweetness and aroma.

In the dessert sector, Patisserie Rakkansha has introduced a seasonal limited-edition dessert featuring Shine Muscat and fig. The ‘Assiette Parfait’ is priced at 1,500 yen and incorporates elements like Muscat jelly, brown sugar crumble, and Muscat sorbet, blending Western pastry techniques with Japanese flavors.