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[BUSINESS] · Japan · 7 sources

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Part of situation: V Point loyalty program promotional campaigns (2 clusters)

Take and Give Needs adopts AI digital asset management system

Digital Asset Management AI implementation Business Process Reengineering CIERTO Take and Give Needs

Take and Give Needs (T&G), a lifestyle company operating in the hotel and wedding sectors, has implemented the AI-powered digital asset management (DAM) system ‘CIERTO’ provided by Visual Processing Japan (VPJ).

The adoption aims to drive business process reengineering (BPR) by addressing the challenges of managing a rapidly growing library of wedding-related imagery, which increases by approximately 20,000 images annually. Key improvements include a 50% reduction in image search time through AI-driven natural language searches, such as searching for abstract concepts like ‘night garden.’

Additionally, the system automates copyright management by applying watermarks to model images based on usage expiration dates, reducing the risks associated with manual Excel-based tracking. The system also eliminates manual resizing tasks through automated image conversion and utilizes AI-driven similarity searches to maintain brand consistency.

Entities

CIERTO · Seven-Eleven Japan · Take and Give Needs · V Point Marketing · Visual Processing Japan

Sources

AIを搭載したデジタルアセット管理システム「CIERTO」をテイクアンドギヴ・ニーズ（T&G）が導入 ～自然言語検索で画像検索時間を50％削減、画像管理・活用業務を効率化～ [www.the-miyanichi.co.jp]
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AIを搭載したデジタルアセット管理システム「CIERTO」をテイクアンドギヴ・ニーズ（T&G）が導入　～自然言語検索で画像検索時間を50％削減、画像管理・活用業務を効率化～ [www.dreamnews.jp]
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