Seven Media Group launches unified commercial pitch for 2027

Seven and SCA have unveiled their 2027 upfronts strategy under the new Seven Media Group banner. The partnership aims to create a connected ecosystem by integrating television, radio, streaming, podcasts, and publishing. This unified approach is designed to allow advertisers to access first-party data and trading technology across multiple platforms through a single commercial proposition.

Managing Director and CEO Rohan Lund stated the goal is to “meet Australians where they are” by growing engagement across all digital and traditional platforms. The strategy includes the Phoenix Exchange, which intends to simplify access to video and audio inventory to reduce operational friction for clients.

The announcement follows a strong 2026 performance for Seven, which maintained a 43.2 per cent commercial network share. Key programming successes included 7NEWS, Sunrise, and The Morning Show, alongside significant audience growth for entertainment programs such as Farmer Wants A Wife and My Kitchen Rules.