Seven. One Media expands CTV targeting via new data partnerships

Seven. One Media, the sales house for ProSiebenSat. 1, has announced a realignment of its data-driven product portfolio through new strategic partnerships. The initiative aims to enhance targeting precision for advertising campaigns across the German streaming platform Joyn, Connected TV (CTV), and various digital environments.

Through partnerships with kleinanzeigen, Gemini Direct, and the commerce intelligence platform Criteo, Seven. One Media will integrate retail, commerce, intent, and consumer data into its targeting offerings. These segments are being incorporated into a newly structured portfolio called ‘Spoton: Data’, which combines video reach with high-quality partner data.

To facilitate the use of client-specific first-party data while maintaining data protection compliance, Seven. One Media is collaborating with the Swiss provider Decentriq. This allows advertisers to utilize data matching via a clean room environment for big-screen campaigns. The company stated that these developments are intended to expand planning options for audiences that were previously difficult to address via television.