SF9 releases 10th anniversary album ‘TENACITY’ amid K-pop industry shifts

K-pop group SF9 has released their second full-length album, ‘TENACITY’, marking their 10th anniversary in the industry. The album, which includes 10 tracks such as the lead single ‘Without Wings’, was showcased at the Cube Convention Center in Seoul.

SF9’s release highlights a broader shift in the K-pop industry regarding album formats. Unlike previous generations of idols who released full albums frequently, modern groups are increasingly opting for singles and mini-albums. This trend is driven by a need to maintain constant fan engagement through short-form content and to reduce the high production costs and time risks associated with full-length projects. In this new landscape, full albums serve less as frequent promotional tools and more as significant milestones to solidify a group’s legacy and mark new chapters in their careers.