Süffa 2026 trade fair to focus on butcher industry innovations

Stefan Lohnert, Managing Director of Messe Stuttgart, has outlined the strategic focus for the Süffa 2026 trade fair. The event aims to provide practical solutions for the meat industry, ranging from process optimization to smart 24/7 retail concepts.

In response to feedback from previous editions, the 28th installment of the fair will emphasize immediate operational utility. Key features include a butcher marketplace for purchasing products from colleagues and a heightened focus on addressing the skilled labor shortage through rationalization. The fair is designed to bring together business owners, employees, and providers of machinery and technology to foster professional exchange and showcase innovations in production, organization, and sales.