Shah Rukh Khan Tops 2025 Indian Celebrity Brand Rankings at $177.9 M

Financial and risk advisory firm Kroll released its India Celebrity Brand Valuation 2025 report, naming Shah Rukh Khan the most valuable Indian celebrity with a brand value of $177.9 million. He overtook Ranveer Singh (second) and Virat Kohli (third) despite not appearing in a film since Dunki (2023). The rankings, based on endorsement portfolios, social‑media reach and overall brand equity, place the combined value of the top 25 Indian celebrities at about $2.0 billion.

Kroll highlighted that brands now prioritize digital authenticity, sustained audience engagement and controversy‑free images. Managing Director Umakanta Panigrahi noted that a celebrity’s digital footprint is a key differentiator for brands. The report also recorded gains for younger stars such as Ananya Panday and Samantha Ruth Prabhu, underscoring the growing influence of digital‑first endorsement strategies in India’s celebrity market.