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Shake Shack expands global menu and offers promotional deals
Shake Shack is leveraging global culinary trends to expand its international menu, highlighted by the success of the Dubai Shake. Originally launched in the Middle East following insights from licensing partners in the United Arab Emirates, the shake was introduced to select U.S. cities in April 2025 before a national rollout. The company utilizes a strategy of balancing core menu consistency with localized innovation across its 703 stores in 20 countries.
Other regional menu items include the Fish Shack sandwich, which originated in Hong Kong, and the Uji Matcha Shake, which is exclusive to Kyoto, Japan. Additionally, Shake Shack is running a promotion where customers can receive a free Single ShackBurger when spending $10 or more using the promo code SCARYGOOD via the company app, kiosks, or online.
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What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Customers can get a free Single ShackBurger by spending $10 or more. www.dealtikka.com
- [○ 1 SOURCE] The Uji Matcha Shake is only available in Kyoto, Japan. www.nrn.com
- [○ 1 SOURCE] The Dubai Shake was brought to the U.S. in April 2025. www.nrn.com
- [○ 1 SOURCE] Shake Shack operates 703 stores in 20 countries. www.nrn.com
- [○ 1 SOURCE] The promo code SCARYGOOD can be used for the free burger offer. www.dealtikka.com