Shakira and Burna Boy's 'Dai Dai' Hits No.1 Worldwide After World Cup

Shakira and Nigerian artist Burna Boy released the World Cup anthem "Dai Dai" at the tournament's opening ceremony in Mexico City on June 11, 2023. The song was performed again during the historic first‑ever halftime show of the World Cup final on July 19, boosting its visibility.

Following the tournament, the track secured No. 1 positions on ten Billboard charts, including the Global 200, Global Excl. U.S., and Latin Airplay. Independent marketing specialist Ray Rock, who coordinated a multilingual rollout, was named Billboard Executive of the Week for the strategy that kept the song from peaking too early.

In the Netherlands, "Dai Dai" reclaimed the top spot on the Single Top 100, overtaking Rutger van Barneveld after the final, confirming its sustained global appeal beyond the event.