Shannon and Italy emerge as key destinations for 2027 travel trends

Travel trends for 2027 indicate a significant shift toward 'digital detox' and 'slow luxury' experiences. According to the Skyscanner Travel Trends Report 2027, 33% of Italian travelers intend to disconnect from smartphones during vacations, with higher percentages among Millennials and Boomers.

Ireland's Shannon region has emerged as a top destination for this trend, seeing a 57% increase in flight searches from Italy. Tourism Ireland and Skyscanner are promoting the area as a gateway to the Wild Atlantic Way, offering nature-focused activities such as coastal hiking at the Cliffs of Moher, exploring the Burren, and slow boat trips along the River Shannon.

Parallel to the digital detox movement, the concept of 'slow luxury' is gaining traction. This approach prioritizes authentic connections with local communities and environments over ostentatious exclusivity. Travelers are increasingly seeking 'crowd control' by visiting destinations during off-peak seasons or choosing quieter, less crowded locations. Italy is highlighted as a primary destination for this style of travel due to its diverse landscapes and traditional villages.

Furthermore, the Virtuoso Luxe Report suggests that ultra-luxury travelers are prioritizing hyper-personalized itineraries, privacy, and all-inclusive high-quality service models to create meaningful, bespoke experiences.