Shannon Campbell recalls mother’s influence as AFLW pioneer

Shannon Campbell, a Brisbane Lions player, reflects on how her mother Kerry, who died of cancer 17 years ago, shaped her decade‑long AFLW career. Campbell says her mother was her “No. 1 supporter” and that she still talks to her on the field for guidance.

Campbell is one of the 51 inaugural AFLW players still active as the competition enters its 10th season. She mentions teammates Ally Anderson and Bre Koenen, coach Craig Starcevich, and a past connection with former world No. 1 Pat Rafter. After playing college soccer in the United States, Campbell switched to Australian rules football when the AFLW finally launched in 2020, following encouragement from Lions staff.

Her story highlights the personal motivations behind the growth of women’s football in Australia and the lasting impact of family support on elite athletes.