Sharjah to showcase tourism initiatives at Arabian Travel Market 2026

The Sharjah Commerce and Tourism Development Authority (SCTDA) has announced its participation in the Arabian Travel Market 2026, scheduled for September 14–17 at the Dubai World Trade Centre.

Under the theme “Sharjah Pavilion-Visit Sharjah,” the emirate will coordinate over thirty public and private organizations to showcase recent advancements, cultural initiatives, and tourism projects. The integrated pavilion aims to highlight Sharjah’s efforts in sustainability, innovation, and authenticity to strengthen its position as a major regional and international travel destination.

Khalid Jasim Al Midfa, Chairman of the SCTDA, stated that the participation serves as a strategic platform to integrate public and private sector efforts. The goal is to develop a tourism economy that remains competitive and adaptable to rapid changes within the global travel and tourism sectors.