SharkNinja partners with Matteo Berrettini for holiday campaign

SharkNinja has launched its global holiday campaign, titled “There’s no home”, with a specific Italian iteration featuring tennis player Matteo Berrettini. The initiative, presented on November 10, 2026, focuses on domestic rituals, sharing moments with family, and daily routines during the festive season. This collaboration marks the beginning of a long-term partnership between Berrettini and the company.

The global campaign includes various sports and entertainment personalities, such as David Beckham, Kevin Hart, Tom Brady, and Aryna Sabalenka. For the Italian market, the campaign aims to highlight the value of home as a sanctuary for personal habits and connection after periods of travel and competition.