SharkNinja products arrive at Kaufland stores in Bulgaria

Kaufland Bulgaria has announced a partnership with the global brand SharkNinja, making 16 of its top products available across the retailer's nationwide store network. The product range spans three main categories: personal care, home care, and kitchen appliances. Featured items include multicookers, professional coffee machines, intelligent vacuum cleaners, and premium hair styling tools.

To mark the launch, Kaufland is offering discounts of up to 40% for customers using the Kaufland Card XTRA loyalty program through November 15. The partnership aims to provide Bulgarian families with access to innovative, premium household solutions at more affordable prices. SharkNinja, which formed in 2015 by combining the Shark and Ninja brands, specializes in products designed to simplify daily life.