SharkNinja reports 21% sales growth and launches global holiday campaign

SharkNinja reported a 21% year-over-year increase in net sales, reaching $1.98 billion, during its third-quarter 2026 earnings call. The company is reinvesting non-recurring tariff refunds into high-return areas, including artificial intelligence, research and development, and retail marketing. While this reinvestment is expected to reduce fourth-quarter gross margins by approximately 100 basis points, management aims to build momentum for 2027.

To drive consumer demand, the company is expanding social commerce across 14 countries using proprietary analytics to track and amplify viral content. SharkNinja also noted significant growth in younger demographics, with household penetration among consumers aged 18 to 24 rising over 50% in two years.

In conjunction with its financial performance, SharkNinja launched its first transversal holiday campaign, “There’s No Home Like a SharkNinja Home.” The campaign features global brand ambassadors David Beckham, Kevin Hart, Tom Brady, and Aryna Sabalenka to promote a unified narrative across the company’s kitchen, beauty, and cleaning product categories.