Sharp Electronics Indonesia launches new customer experience strategy

PT Sharp Electronics Indonesia is shifting its business strategy to focus on customer experience and long-term relationships following 56 years of operation in the country. To mark National Customer Day 2026, the company has launched the ‘Every Customer Matters’ campaign, which adapts its global slogan, ‘In Step With Your Future,’ to the Indonesian market.

President Director Shinji Teraoka stated that the company’s journey is measured not just by product volume, but by the experiences and memories created with Indonesian families. The strategy integrates Japanese philosophies of Takumi, representing craftsmanship and precision, and Omotenashi, emphasizing sincere attention to customer needs, alongside the corporate values of ‘Sincerity and Creativity.’

The campaign is structured into three pillars: Emotion, through the brand manifesto; Engagement, via the ‘Cerita Aku & SHARP’ initiative inviting consumer stories; and Commitment, through the ‘Platinum Service.’ This premium service offers specialized support for certain TV products in regions including Jabodetabek, Medan, Surabaya, and Denpasar, featuring rapid response times and installation services.