SHEGLAM launches Lord of the Rings‑inspired makeup line in Brazil

Chinese cosmetics brand SHEGLAM has introduced a limited‑edition makeup collection that draws on J.R.R. Tolkien’s Lord of the Rings universe. The line, now sold through SHEGLAM’s Brazilian e‑commerce site, includes a primer inspired by the Light of Eärendil, an “Eye of Sauron” blush that changes colour with the wearer’s skin pH, a Wizard’s Touch duo referencing Gandalf’s dual nature, Shire Serenity matte powder, Evenstar Glow highlighter and My Preciousss lip gloss. Prices range from R$ 25 to R$ 40. Packaging features optical effects that shift colour depending on the viewing angle, aiming to translate Tolkien’s mythic concepts into everyday cosmetics.