SHEGLAM survey reveals summer blush trends and consumer concerns

Global cosmetics brand SHEGLAM conducted a survey of 289 women aged 10 to 30 regarding summer blush usage. The findings indicate that approximately 70% of respondents use blush daily, even during the summer months.

More than half of the participants (52.9%) expressed concerns about blush fading due to sweat and sebum. When selecting summer blush, the top three priorities identified were a natural finish (26.2%), high color payoff (23.1%), and long-lasting wear (22.5%).

Regarding color preferences, pink tones remain the most popular choice at 52.9%, followed by orange tones at 25.3% and beige or nude tones at 16.6%. The survey highlights a consumer demand for products that balance a natural appearance with durability and vibrant pigmentation.