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[BUSINESS] · China, Hong Kong SAR China, Singapore · 8 sources

Shein Secures China Approval for Hong Kong IPO

The China Securities Regulatory Commission has approved Shein’s application to list on the Hong Kong Stock Exchange, clearing the final hurdle after previous attempts in New York and London were blocked. The company filed the prospectus through its Guangzhou arm, proposing to issue up to 341.6 million ordinary shares. Analysts expect the flotation to target a valuation between $40 billion and $50 billion, with up to 8 % of the company being sold and proceeds in the low‑single‑digit‑billion‑dollar range.

Founded by Sky Xu in 2012, Shein’s rapid rise to a global fast‑fashion giant has drawn both investor interest and regulatory scrutiny. Xu, who maintains a low public profile, faces heightened attention as the IPO proceeds. The Hong Kong market offers a middle ground that sidesteps Western regulator pressure while providing international visibility.

Shein’s valuation peaked at $100 billion in 2022 and fell to about $66 billion after the pandemic‑driven boom receded. The listing will test institutional appetite for a company noted for ultra‑fast supply chains, low‑price apparel and ongoing ESG concerns over labor and environmental practices. Separate research from South Africa shows the brand’s aggressive social‑media marketing is reshaping Gen‑Z buying habits, underscoring the breadth of Shein’s market impact as it prepares to go public.