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[BUSINESS] · Hong Kong SAR China, United States, EU, China, Singapore · 37 sources

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Part of situation: Shein profits and shares plunge amid declining US and EU (26 clusters)

Shein reports 67% profit drop in first post-IPO quarterly results

Shein fast fashion quarterly earnings Hong Kong Stock Exchange e-commerce regulation

Shein, the fast-fashion giant, reported its first financial results as a public company following its September 1 debut on the Hong Kong Stock Exchange. The company's second-quarter adjusted net profit fell 67% year-on-year to $228 million, while its net profit margin dropped to 2.1% from 6.2% in the previous year.

Total net revenues for the quarter reached $11.08 billion, a marginal increase of 0.9%. However, regional performance showed significant divergence. Revenue in Europe fell 13.9% to $3.77 billion, and US revenue declined 6% to $2.5 billion. These declines were attributed to price increases and reduced advertising spending implemented in anticipation of new European Union regulations, including a 3-euro fee on low-value e-commerce parcels that took effect on July 1, 2026.

CEO Yangtian Xu noted that geopolitical tensions in the Middle East contributed to an 18.1% rise in fulfillment costs due to increased fuel and freight expenses. To counter margin pressure, the company plans to shift its product mix toward higher-priced clothing brands. Despite the profit squeeze and a 27.3% drop in share price since the IPO, Shein reported growth in its marketplace service revenue and order volumes, particularly in Latin America.

Entities

European Union · European Union · Hong Kong · Hong Kong Stock Exchange · Jefferies · Shein · Sky Xu · Temu · Yangtian Xu

Claims

What the coverage asserts, and how many sources carry each claim.

Sources

Ações da Shein caem até 14% em Hong Kong após queda de 66,6% do lucro ajustado | Correio da Manhã Canadá [www.correiodamanhacanada.com]
Shein, utili in calo del 67%: che cosa sta succedendo? [www.ultimenotizieflash.com]
Fast-Fashion: Weltlage und Konsumsorgen drücken bei Shein aufs Geschäft [www.zeit.de]
SHEIN-Aktie fällt zweistellig: Zölle, Logistikkosten und Konsumdruck [www.it-boltwise.de]
Weltlage und Konsumsorgen drücken bei Shein aufs Geschäft [www.leinetal24.de]
Le géant Shein accuse le coup après l'instauration des droits de douane [www.politiquematin.fr]
Shares of fast-fashion’s Shein plunge 14% to record low after profit slides 67% [www.businesstimes.com.sg]
Shein quarterly profit plunges as European sales slump [insideretail.asia]
Shein-Gewinn halbiert: Europa-Umsatz bricht um 13,9% ein [www.etailment.de]
Shein: Η πτώση 27,3% στη μετοχή, η πίεση των δασμών στα κέρδη και η στροφή σε ακριβότερα brands - Οικονομικός Ταχυδρόμος - ot. gr [www.ot.gr]
Shein & Temu: Το κόλπο με τους ταχυδρομικούς κώδικες για να πληρώνεις λιγότερα - Τι πρέπει να κάνεις [www.youweekly.gr]
Shein se hunde tras el frenazo del beneficio [ecommerce-news.es]
Crollo del 67% degli utili: azioni Shein ai minimi storici dopo il debutto in borsa | Le notizie dall’Italia e dal mondo - upday News [www.upday.com]
Ação da Shein cai até 14% após balanço de estreia depois do IPO [economia.uol.com.br]
Ações da Shein despencam até 14% em Hong Kong após queda de 66,6% no lucro ajustado no 2º trimestre [www.dn.pt]
Weltlage und Konsumsorgen drücken bei Shein aufs Geschäft | 29. 09. 26 [www.finanzen.ch]
Shein und der Einbruch nach den Halbjahresergebnissen [excitingcommerce.de]
Weltlage und Konsumsorgen drücken bei Shein aufs Geschäft [www.cash.ch]
Weltlage und Konsumsorgen drücken bei Shein aufs Geschäft [www.onetz.de]
Shein profits plunge 67% as Europe sales slump and costs surge [www.retailgazette.co.uk]
Shein profits plunge in first public earnings [www.drapersonline.com]
İlk bilanço ağır geldi: Kâr yüzde 67 düştü, hisse rekor dibi gördü - Dünya Gazetesi [www.dunya.com]
希音上市后的第一份财报，回答了两个关键问题 | 雷峰网 [www.leiphone.com]
《異動股》希音跌幅擴至近13%，富瑞削目標價料歐盟包裹新政令成本承壓 | 即時新聞 - 新聞 | etnet 經濟通|香港新聞財經資訊和生活平台 [www.etnet.com.hk]
Shein第二季度歐洲市場營收同比下跌近14% [www.epochtimes.com]
Shein: Βουτιά 67% στα τριμηνιαία κέρδη – Πιέσεις από το κόστος και πτώση των πωλήσεων στην Ευρώπη - ΤΑ ΝΕΑ [www.tanea.gr]
Shein quarterly profit falls 67% as costs jump, Europe sales slump | International [www.devdiscourse.com]
Shein torna all’utile, ma le vendite in Europa crollano del 13,9% [www.teleborsa.it]
Shein issues caution as European sales slide [www.bdaily.co.uk]
Shein revine pe profit în trimestrul doi. Retailerul online a raportat vânzări de 11,08 miliarde de dolari [www.stiripesurse.ro]
Ça ne va pas fort chez Shein : les comptes ne sont pas bons en Europe, les ventes dégringolent [actu.fr]
Weltlage und Konsumsorgen drücken bei Shein aufs Geschäft [www.wz.de]
Ações da Shein caem até 14% em Hong Kong após queda de 66,6% do lucro ajustado | Jornal Económico [jornaleconomico.sapo.pt]
Ações da Shein caem até 14% em Hong Kong [sapo.pt]
Shein : l’action dévisse de 11 %, des résultats minés par les durcissements réglementaires [www.la-croix.com]
Ações da Shein caem até 14% após apresentação de resultados - Bolsa - Jornal de Negócios [www.jornaldenegocios.pt]
Shein : la pression réglementaire européenne commence à peser sur les résultats du groupe de fast-fashion [www.sudouest.fr]