Shekhar Kapur joins LTM to advise on AI-powered storytelling

LTM, a business creativity partner for large enterprises, has announced a collaboration with acclaimed filmmaker Shekhar Kapur. Kapur will serve as a Strategic Advisor to the company’s BlueVerse Craft business unit.

BlueVerse Craft focuses on helping enterprises develop AI-powered creative capabilities by integrating strategy, technology, and production. In his advisory role, Kapur will work with the leadership team to shape the vision for AI-enabled creativity and explore how emerging technologies can transform how brands create and engage with content at scale.

Kapur, a BAFTA winner and Academy Award nominee, noted that while AI represents a profound shift in storytelling, the goal is to provide creators with new ways to experiment and imagine rather than replacing human creativity.