Shell expands loyalty programs and fuel discount initiatives

Shell is expanding its customer loyalty and incentive offerings through various credit and promotional platforms. The Shell Fuel Rewards credit card, offered in partnership with Citigroup, NA, allows customers to reduce gas prices at participating locations. Benefits include potential savings on initial fuel purchases and automatic cashback applied as statement credits.

In Chile, Enex Chile has launched the ‘Hoy es tu día Shell’ campaign to provide fuel discounts, coupons for upa! stores, and various contests via the ShellGO+ app. The initiative includes weekly promotions such as fuel discounts on specific days, product coupons, and opportunities to win prizes like trips to the Formula 1 Brazilian Grand Prix. These efforts aim to provide cost-saving alternatives for consumers facing high mobility costs.