Shenzhen entrepreneur launches specialized scratching service

Zhang Xiaoqiao, a 32-year-old entrepreneur in Shenzhen, China, has launched a unique service business centered on manual scratching to provide relaxation for clients. The business model, which requires no formal qualifications or complex machinery, involves staff using specially designed fingernails to perform gentle scratching motions in a quiet environment.

Inspired by social media content, Zhang identified a market demand for this specific type of physical relief. His brand, Suma, opened its first location in the Bao'an District in May 2026 and successfully expanded to a second location in the Futian District just one month later. Clients pay significant fees, reaching hundreds of yuan per session, for the specialized manual service.