Shido Nakamura named ambassador for Nomu Silica mineral water

Kabuki actor Shido Nakamura has been appointed as the brand ambassador for Kirishima Natural Water ‘Nomu Silica’, a natural mineral water brand managed by Qvou. During a press conference in Tokyo, Nakamura shared that he consumes more than two liters of water a day during intense Kabuki performances involving significant physical movement.

The brand is launching a new television commercial titled ‘Drink Time’ starting September 15, 2026. In a notable technical approach, the commercial was produced entirely using AI-generated imagery rather than location filming. The campaign aims to draw a parallel between the centuries-old traditions of Kabuki and the long-term natural filtration process of the Kirishima mountain water, emphasizing the theme of ‘tradition and innovation’.