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[BUSINESS] · Japan · 2 sources

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Shimamura announces Dragon Quest and Fortnite merchandise collaborations

Japanese retailer Shimamura is launching new character-themed merchandise collaborations.

A collaboration with the Dragon Quest series will debut on October 7, 2026, across approximately 1,400 Shimamura stores nationwide. The collection features over 100 items, including Slime-themed loungewear, blankets, bags, and various lifestyle accessories such as bath mats and car fresheners. To celebrate the launch, select stores will display large-scale monster and sword objects through November 1.

Additionally, Shimamura is releasing Fortnite-themed apparel starting September 26. The lineup includes five types of long-sleeved T-shirts and hoodies, with sizes ranging from 140cm to 170cm to accommodate both children and adults.

Entities

Dragon Quest · Fortnite · ShimaMura · Square Enix