Shimamura Group announces new pop-up stores in Thailand and Japan

Shimamura Group is expanding its retail presence through a series of temporary pop-up stores in Japan and Thailand.

In Thailand, the company will launch a three-month SHIMA Park pop-up store at BigC Place PATTAYA KLANG in Pattaya starting August 20, 2026. The location aims to increase brand awareness in the region, offering private brand and joint development brand products from Shimamura, Avail, and Birthday. The store will focus on products tailored to local needs and will operate via cashless payments only.

In Japan, Shimamura and its baby/children's brand, Birthday, will open a joint pop-up store at the Tokyo Station Marunouchi Underground South Exit from September 3 to September 21, 2026. This location will feature children's clothing, including collaborations with popular characters and influencers, as well as private brand items such as underwear and socks.