ShimaMura online store launches Miffy and Tamagotchi character merchandise

ShimaMura's official online store began selling new character goods on July 13. The lineup includes Miffy-branded bedding such as die‑cut pillows, pillow pads and mattress pads priced between ¥649 and ¥2,970, with shipments expected in August‑September 2026. The same day the store also opened sales of Tamagotchi items, featuring six designs of cute socks and eight varieties of plush key‑chains.

Both releases are part of ShimaMura's ongoing collaboration with popular licensed characters and are being promoted through the retailer's online platform, ShimaMura Park.