Shimumura rolls out new Miffy and Sun‑bathing Sanrio character merchandise in Japan

Japanese discount retailer Shimumura will begin selling a range of Miffy‑themed products in all its stores nationwide on 20 June, with online sales starting at 15:00 the same day. The collection includes women's T‑shirts featuring the character’s face, half‑length pants, lounge‑wear, sandals, handkerchiefs, towels, and bedroom items such as mattress pads, pillow pads and a cool‑touch quilt.

A second character line will be introduced on 24 June (in‑store) and 25 June at 15:00 (online via Shimumura Park). The “Sun‑bathing Series” from Sanrio features Hello Kitty, Crome and other characters on charms, pouches, apparel, slippers, bedding and melamine tableware. Availability varies by store.

Both releases are part of Shimumura’s strategy to expand its seasonal character‑goods offering and are scheduled for nationwide distribution across Japan.