Shinjuku bars to join Negroni Week 2026 charity event

Four bars operated by Royal Mile Co., Ltd. in Shinjuku, Tokyo—BAR LIVET, BAR Shinjuku Whisky Salon, BAR Tokyo Bourbon Club, and BAR LAST WORD—will participate in the global charity event “Negroni Week 2026” from September 21 to September 27, 2026.

During this week, the participating venues will serve a signature “Alien Negroni” priced at 2,000 yen. This special cocktail features “SMOKY ALIEN,” a craft gin produced by Taiki Cosmic Glen Distillery in Taiki, Hokkaido. The gin utilizes local peat to provide a smoky profile that complements the traditional bitter and sweet notes of the Negroni.

Negroni Week is an international campaign designed to support the “Slow Food” movement, which promotes a more sustainable and equitable future for food and beverages. In addition to the signature drink, bartenders at each location will propose unique, original Negroni variations throughout the event.