Shinsegae Gangnam Food Hall Reaches 10 Million Visitors in One Year

Shinsegae Department Store’s Gangnam branch completed a year‑long food‑hall renewal that culminated in the opening of a dedicated deli specialist in August. Within twelve months the renovated space attracted a cumulative 10 million shoppers, making it Korea’s largest department‑store food hall. The venue combines Sweet Park, House of Shinsegae, Shinsegae Market and the new deli area, offering desserts, ready‑to‑eat dishes, groceries and live‑cooking concepts from Japan, China, Vietnam and other countries. High‑profile pop‑up events feature collaborations with chefs such as Yeo Kyeong‑rae, Michelin‑starred Kim Do‑yoon and master chef Ahn Yu‑sung, alongside influencer‑led specials. Shinsegae will continue a series of themed promotions—including celebrity chef, food‑truck and specialty‑brand showcases—through July 27. Executive Choi Won‑jun said the deli specialist adds fresh culinary trends and aims to deepen the customer experience during the first anniversary celebrations.