Shinsegae Group announces annual SSG Day shopping festival

Shinsegae Group is launching its annual integrated shopping event, SSG Day, running from October 30 to November 8. The festival, themed ‘Republic of Korea Signature Sale,’ involves 18 group affiliates including E-mart, Shinsegae Department Store, and SSG.com.

Key highlights include E-mart offering Korean beef (Hanwoo) at 50% discounts and limited-edition single malt whisky. Shinsegae International and Shinsegae Live Shopping will offer up to 70% discounts on fashion and beauty products. Additionally, Shinsegae Duty Free will provide discounts of up to 70% on global beauty brands and 60% on luxury brands like Tory Burch.

To combat high inflation, the group has prepared 16 ‘Master Signature’ products, some planned up to a year in advance. The group is also targeting international tourists through partnerships with Agoda, WeChat Pay, and Xiaohongshu to provide event information and vouchers.