Shinsegae Group to launch 10-day SSG Day sale event

Shinsegae Group has announced its annual ‘SSG Day’ shopping festival, which will run for ten days from October 30 to November 8. The event involves 18 group affiliates, including E-Mart, Starbucks, SSG.com, and Shinsegae International, aiming to drive customer traffic through cross-channel benefits and exclusive products.

The group has prepared approximately 2 trillion won worth of signature products and promotional activities. Key offerings include upgraded portable UHD screens from E-Mart, Toy Story collaboration merchandise from Starbucks, and various limited-edition spirits such as Glenallachie 16-year whisky and Kim Chang-soo whisky.

Retail sectors such as furniture and fashion will also participate, with Shinsegae Casa offering discounts on its Campo line and JAJU providing up to 70% off select items. The event features diverse experiences, ranging from pop-up stores for characters like Pokemon to gaming festivals at Starfield malls and unlimited craft beer events at Devil's Door.