Shinsung Tongsang unveils Edition Sensibility 2026 FW collection

Shinsung Tongsang has unveiled the 2026 Fall/Winter (FW) campaign, ‘WARMED, AS ALWAYS’, for its men's modern casual brand, Edition Sensibility. The new collection focuses on the blurring lines between workwear and daily attire, emphasizing essential values such as material quality and comfort.

The collection features relaxed fits and seasonal colors, primarily green and brown. Key items include knits made from chenille and boucle materials, as well as outerwear utilizing duck down and padding. Notable products include the ‘Dyeing Effect Blouson Jumper’ made with high-density cotton and Sorona filling, wool herringbone Balmacaan coats, and hooded down jumpers with faux fur details.

In addition to the product launch, Shinsung Tongsang is implementing a store efficiency strategy. The company plans to reduce its number of Edition Sensibility stores from 116 last year to 100 this year, shifting its focus from expanding distribution networks to increasing sales per store.