Sho Hirano promotes YSL Beauté Libre fragrance

Yves Saint Laurent Beauté ambassador Sho Hirano has released new digital content through FASHIONSNAP to celebrate the seventh anniversary of the Libre fragrance line. The campaign features an interview where Hirano discusses his concept of “LIBRE/freedom” and his continuous personal evolution.

The featured fragrance, Libre Eau de Parfum, is described as a floral lavender scent that combines masculine lavender notes with feminine orange blossom to symbolize modern freedom and individuality.

To commemorate the milestone, a promotional campaign is running from September 9 to October 15, 2026. Customers purchasing eligible Libre series products may enter a lottery to win one of 3,000 gift sets, which include a gift card featuring a message from Hirano and an original YSL pouch.