Sho Hirano stars in new Wonjungyo Hair campaign

Sho Hirano, a member of the group Number_i, has appeared in new commercial footage and visuals for the hair care line Wonjungyo Hair. The campaign, themed ‘Like a Star,’ focuses on achieving stage-quality shine through daily care.

The new commercials were released on YouTube and official social media channels on September 30, with television broadcasts scheduled to begin on October 5. In a statement regarding his third year as the brand's ambassador, Hirano noted that he has observed improvements in hair texture and shine through consistent use of the products.

To commemorate the new visuals, a limited-time pop-up store titled ‘Like a Star’ will be held in Nihonbashi, Tokyo, from October 7 to October 25, 2026. The event will feature large-scale visuals of Hirano and exclusive novelty items available only at the location. The pop-up store requires advance reservations and is free to enter.