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[BUSINESS] · Japan · 2 sources

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Shobido launches en Giorno ‘Yokubari Series’ color contact lenses

Shobido Co., Ltd. has announced the launch of the ‘Yokubari Series’ for its color contact lens brand, en Giorno. The new 1-month series features a 14.5mm diameter design with thick edges and three distinct highlights to create a multidimensional look.

The series will be available in three colors: ‘Yokubari Beige Brown’ for a classic look, ‘Yokubari Pink Beige’ for a soft complexion effect, and ‘Yokubari Greige’ for a transparent, ethereal appearance. The products are scheduled for early release on the Qoo10 Shobido online store starting August 28, 2026.

Technical specifications of the lenses include UV protection (blocking over 90% of UV-A and 99% of UV-B), the inclusion of MPC polymer for moisture, and a low water content of 38%. The lenses utilize a sandwich manufacturing method to ensure pigments are encased within the lens material and do not directly touch the eye.

Entities

Qoo10 · Shobido Co., Ltd. · en Giorno