Shoe Station Group appoints Tracy Dick as Chief Marketing Officer

Shoe Station Group, formerly known as Shoe Carnival Inc., has appointed Tracy Dick as its new Chief Marketing Officer, effective August 3. Dick will report to Interim President and CEO Cliff Sifford.

Dick brings over 20 years of marketing experience from various sectors, including retail and restaurant industries. Her previous leadership roles include positions at PetSmart, Jack in the Box, and Leslie’s. In her new capacity, she will oversee brand strategy, customer insights, data and analytics, CRM, loyalty programs, media, public relations, and digital commerce.

The appointment comes as the company continues its evolution following its corporate name change from Shoe Carnival to Shoe Station Group in June 2026. Dick stated that the company is well-positioned for accelerated growth and aims to introduce both the Shoe Station and Shoe Carnival brands to new customers while re-engaging existing shoppers.