Brazilian retailers launch major 9.9 promotional sales

Major retailers and service providers in Brazil are participating in the '9.9' promotional event, a retail trend centered on double-date sales to stimulate consumer spending.

Shopee is offering 20% discount coupons for selected stores with no minimum spend, while Mercado Livre has released various coupons covering electronics, home goods, and clothing. iFood is running promotions with items starting at R$ 1 and discounts up to 70% across food delivery, markets, and pharmacies, reflecting the platform's expansion into non-food sectors.

In the travel sector, airlines including Gol, Latam, and Azul are offering domestic flight promotions with round-trip prices starting at R$ 345. To support safe online shopping, Shopee has also released guidelines emphasizing seller reviews, platform chat usage, and the use of official payment methods to prevent fraud.