Shopee expands beauty shopping guide for Brazilian consumers

Shopee, the Southeast Asian e‑commerce platform, reports 35 million monthly users in Brazil’s beauty category and is positioning itself as a leading destination for online makeup, skincare and perfume purchases. The site hosts official stores from major brands such as L’Oréal Paris, Maybelline, Nivea, Grupo Boticário and local labels, providing detailed product pages, buyer photos and video reviews.

To aid shoppers, Shopee offers tools like live‑stream commerce (Shopee Lives), a guarantee program and a “Club de Beleza” that supplies coupons and discounts. These features aim to increase consumer confidence and help retailers engage buyers throughout the decision‑making process.