Shopee partners with girl group no na for 11.11 Big Sale campaign

Shopee has launched its 11.11 Big Sale campaign in Indonesia, featuring a collaboration with the girl group no na. The campaign, which runs from October 25 to November 11, 2026, aims to engage Gen Z consumers by blending modern pop music, energetic choreography, and vibrant visuals.

The collaboration features no na members Baila Fauri, Christy Gardena, Shazfa Adesya, and Esther Geraldine. The promotional advertisements utilize a tropical island girl aesthetic and incorporate local Indonesian elements such as batik, jamu, and kue cubit to resonate with the youth demographic.

During the sale period, Shopee is offering various promotions, including a Big Flash Sale at 11,000 IDR, Buy 2 Get 1 Free deals, discounts of up to 90%, and Shopee Coin bonuses. Adi Rahardja, Senior Director of Business Development at Shopee Indonesia, stated that the campaign is designed to provide inspiration for users and offer a platform for brands and businesses to reach more consumers.