ShopeeFood launches culinary festival to celebrate Indonesian Independence Day

ShopeeFood has launched the ‘17. 8 Culinary Festival’ campaign to celebrate Indonesia’s 81st Independence Day. The initiative aims to highlight the diversity of Indonesian cuisine and promote local micro, small, and medium enterprises (MSMEs) by sharing the stories of regional merchants.

Featured merchants include Asinan Po Nur in Jakarta, which has grown from a simple cart to a major destination selling up to 200 portions daily; Bika Ambon Dynasty in Medan, which has maintained a three-generation recipe for 36 years; Pondok Patin Bakar in Banjarmasin; and Se'Indonesia, which brings traditional Se'i from East Nusa Tenggara to various cities.